You must have spent a lot of your valuable time polishing your abilities as an expert designer, copywriter, freelance writer, typist, graphics designer and photographer among others. And, you are sure that you will definitely create something extraordinary. Undoubtedly, best work speaks for itself. But, are you able to get the potential clients?
If you have a desire to gain more customer volume, and to improve your personal brand, then a website that can promote your work is a must. Personal portfolios are consistent that need to be taken care of throughout your work.
You can easily display the samples of your work, details about yourself, completed projects in the past and better explain to your clients why they must use your services to their advantage.
So you are wondering how to make an online portfolio? You are on the right page!
When I began my career as a freelance writer, I didn't know how to promote myself for freelance writing. I knew that I needed to show samples of my work, but hey, I was just starting out. I hadn't gotten any actual job and that's why I could not show work I had done. I knew how to write and had been blogging and creating web content on my own for a few years, but I felt I needed to show samples of paid work if I wanted to be taken seriously.
If you are really cut out to be a freelance writer, data analyst, typist or graphic designer among others, you are going to spend time building credentials before you actually start offering your services. When you finally get to that point, you should have at least a handful of portfolio pieces showcasing your skills and knowledge within your niche.
Before we first start, let's know what a portfolio is.
A portfolio is a compilation of materials that exemplifies your beliefs, qualifications, skills, education, training and experiences.
A work portfolio is a collection of work samples that shows your capabilities to prospective employers. It highlights and showcases samples of your best work, along with life experiences, values and achievements.
For creatives, there is nothing more important than your portfolio. A good portfolio can help you snag multiple clients and attract attention of professionals who can advance your career.
For newbie, a portfolio is your visual selling card that lets the world know who you are, what you do, what you have accomplished and what you are capable of.
Whether you’re marketing yourself in your area of expertise or you are trying to land a full-time job at a company, creating a good portfolio is a crucial thing that will help employers and prospective clients know more about you instantly.
Why create a portfolio?
Here is why you shouldn’t hesitate to have a portfolio.
- To advertise yourself – think of your portfolio as a personal campaign for yourself. You are showcasing your skills through your work. You can select the best work you have ever done and use those pieces to sell yourself to clients or employers. With that well done, your portfolio can stand on its own and represent the scope and range of what you can do.
- To get more exposure – if you put a portfolio online and follow some search engine optimization practices, more people will most likely see your work including possible clients. Putting the right keywords in your portfolio is one way to help in SEO.
- To stay competitive – let’s say a client or employer visit the website of an online hiring platform and find two copywriters they are considering to hire. If one copywriter has a portfolio and the other doesn’t, which of them is the client likely to call. Obviously, the one with a portfolio.
- To demonstrate your professionalism – having a high quality portfolio with impressive examples of work will demonstrate that you are a professional and will set you apart from the less experienced.
Examples of a good personal portfolio.
These examples demonstrate the amazing possibilities you have with your online portfolio.Without further ado, the best freelance writer portfolios I’ve come across are these!
- The Visual Writer’s Portfolio
As a visual person, I just love and appreciate Jaime Endick’s visual portfolio. Her portfolio gives her prospects a quick view of her best features at a glance. As we become more and more a culture of scanners, this type of portfolio becomes more and more relevant.
Next, her visual skills section beats a plain old A4 resume any day. We could all make a chart like this to emphasize the extent of our skills rather than the boring old resume way.
I love how the colors, words, font size, and size of the rectangles in the next section demonstrate her personality and skill levels all the more!
Here are the tips on how to get started when creating a good and perfect portfolio.
- Include your best work.
Here, quality over quantity is a key, so stay away from feeling like you need to include everything you have ever created .You do this in order to attract as many ideal clients as possible. Potential clients want to see new work, and so, edit and update your portfolio constantly as you move forward in your career.
- Use high-resolution images.
All the hard work you put in your creation matters a lot. There is nothing worse than seeing a low-resolution and poorly lit photos in a portfolio. Today, there's no excuse with the possibility of taking high quality photos with a cell phone. Let all the details of your work shine.
Moreover, include close-ups of your creations so that clients can really get a feel of the work.
- Select only your strongest pieces.
There are projects you know were successful and got good reviews and results. Highlight the strongest and the most beautiful works.
- Showcase your most unique and creative work.
A portfolio should be unique and eye-catching.
- Make sure the pieces flow nicely from one to the next.
This does not mean you have to group all things you've to put in place together. Look at how the colors, lines and angles work together. Keep images consistent until they are rolled over.
- Snap a pic.
If you have a print piece of a project and want to use it online, take a few photos of it. If you don't have a good camera, hire a photographer for a quick photo shoot.
- Get a second opinion.
Before you finalize your portfolio, get another set of eyes on it. Get someone else's reaction and opinion. Does it flow, look professional, easy to click through and correct?
- Include information about prestigious and successful companies you’ve worked with.
If you have previously worked for prestigious and successful companies, there is no reason not to include them on your portfolio. Be sure to include information about them. This is to impress potential clients that you played a part in helping the company achieve success.
- Demonstrate your skills.
If your area of expertise includes data entry and analysis, writing, content creation among others, you can demonstrate your skills through the work you have completed online. Not only that, include the links to showcase the work you have done.
- Keep an Online & Offline Portfolio
Last but not least, you want your portfolio to help you get clients both online and offline therefore create a portfolio for both needs. The two will be a bit different in presentation but they should point to the same thing; that you are a true professional in your field.
With that said, here are some career paths where online portfolios are an absolute must:
- Freelance writers
- Web developers
- Graphic designers
- Data entry specialists
- Data analysts
- Online and offline typists
- Web researchers
- Transcriptionists among many others.
Related Read: Common Mistakes Freelancers Make on Apexlistings
Article By Bismark